Engineered and produced in Scandinavia


Starting with the Customer Experience

The new Siduna experience has been built starting from the customer care, by making sure that the team had a properly equipped workshop first. With that in mind, each collection is designed to be easy to maintain and to repair. A dedicated team strives to source spare parts from the best suppliers that they know, with most of the components production sites located in Continental Europe.

Meet the two professionals who bring to Siduna more than 25 years of experience in watch manufacturing and servicing:

Peter Wadbro, Watchmaker

Quality control and servicing of Siduna watches

Peter Wadbro

With an apprenticeship in watchmaking from the Urmakarskolan i Bordensberg (Swedish watchmaking School) and certification from the prestigious WOSTEP Institute, Peter has more than 10 years of experience with customer care and with the servicing, repair and restoration of watches from brands such as Breitling, Cartier, Omega or Rolex. He has been a member of the Sveriges Urmakareförbund (Swedish Watchmaker's Guild) since the beginning of his career.

Francis Jacquerye, Administrator

Design, administration and sales of Siduna watches

Francis Jacquerye

With two masters degrees in design and certification in PMBOK project management, watch assembly and goldsmithing, Francis learned watch construction from the technical department of Longines and has been fortunate to work with some of the best suppliers throughout his 15 year career in the industry.